An Interns Guide Managing Your Companys Social Media Pages

An Intern's Guide Managing Your Company's Social Media Pages Image via Pexels 1. Build the profile If your company does not already have a social media page and you are making one from scratch, do not freak out it is not as hard as it seems. Building a social media account for your company requires a few key steps, all simple but important. Ginny Mineo of HubSpot notes 12 Dos and Don’ts of Using Facebook for Business, noting to  â€œuse a recognizable profile picture, include relevant information about your company in the ‘about’ section, and tailor organic posts.” The first two tips noted may seem obvious, but they are important nonetheless! The third tip, “tailor organic posts” essentially means to utilize the targeting tools Facebook has in order to select your audience by traits such as gender, age, educational level, religion, etc. This is important as it will help your content go to the right audience, only boosting the success of your company. 2. Plan your activity As an intern, you are going to be required to make posts either on a daily or weekly basis. In order to keep your company’s page relevant and updated, you should build a schedule that includes certain tasks you want to accomplish for the company each day. Megan Conely of socialmediaexaminer.com said the following: “For example, comment on and/or link content on three different  Facebook pages. On  Twitter, tweet and retweet 3-5 times per day (you can schedule these). If you’re using  Pinterest, pin and repin 3-5 images per day. If  LinkedIn is the best platform for your audience, share a link and like other people’s links.” By frequently engaging on your social media account, the brand of your company constantly builds, which can then allow you to be more involved in different groups and communities! 3. Note specific trends While you are managing your company’s social media account, it is important to record certain trends that occur relating to your company. Emily Cobb of HootSuite recommends that the most important aspects to keep note of are, “mentions of your brand or product, purchase intent, and industry news and updates.” Mentions of your company’s brand or product can be done by typing their name in the search bar with either a keyword or hashtag and can help determine the frequency of people checking out your company. Emily states that purchase intent can help establish your audience and suggests, “instead of only listing your brand keywords in streams, for example, list words that customers might use when they’re looking for a solution that your company solves or they’re evaluating your product.” Image via Pexels   Taking control of your company’s social media pages is not that hard, see? All it takes is knowing how to start and what to do from there. Especially if you understand technology easily and are familiar with social media sites, managing one for a company is a breeze! The great thing about social media and management is that while part of it relies on concrete rules, another part if it relies on you and your creativity! So, let your greatest qualities show and take advantage of all the connections possible through the internet as always, good luck!